Business Weblogs, (or business blogs), a trend fast growing within business internet marketing, can boost your business.
Weblogs are an excellent marketing and communications tool. Especially when incorporated with your exsisting business website. The 'traditional' website markets a business' products and services, but the 'potential client' browsing your website, can only see your business on the surface. A business weblog opens the door further into your business - thus creating a 'bigger picture' into the heart of who you are as a business entity.
Competition within the marketing industry is on the increase, so it is vital to create an even 'stronger' presence for your business in order to continue growth of your business. Advantages of weblogs in this capacity can be used in a number of ways if creatively planned.
For instance, weblogs can be linked to your clients' intranet systems so you can keep them updated with news, inform them of a new product line or addition to your services at the 'click' of a button. Link your business weblog to your 'orginal website' so anyone viewing your website can access your weblog and find out a little bit more about your company, get them to subscribe to monthly news-letters or sign-up for 'offers' of your services - (particuarly good if you don't have these assigned to your main website). Use a lone weblog to sell, or promote an idea. Anyone or any business can benefit from having a weblog.
Another great asset of weblogs are fact that they are 'inexpensive' and easy to install.
There are many good weblog platforms available that anyone, (including those with little or no html experience), can use to set up a weblog in minutes. Platforms such as, TypePad and Blogger are rated very highly with server installed platforms such as Wordpress and Moveable Type, (for those more experienced with html), also being highly comended.
A majority of weblog companies are free to subscribe to, (No monthly charge), with the more premium, charging small monthly rates. Premium weblogs offer more flexibility and allow users more freedom and 'bandwith' (webspace) to add to and customise weblogs.
Weblogs are a fun tool to work with, and with 'good planning' and care, can serve your business well for many years.
Links below are for your reference, giving you further information of this topic.